Echo Street

UxUIdesign interactiondesign 3DDesign BackendDevelopment frontenddevelopment

Based in New York, Echo Street is an industry-leading firm with a modern approach to asset management. We refreshed their brand and delivered an immersive digital experience for their marketing site to help express their values as well as showcase
the team and support recruitment efforts.

We did:
Strategy / UI/UX Design / Interaction Design / 3D Design / Frontend Development / Backend Development

Delivering a Fresh Look to Asset Management

Our objective was to design a website that would emphasize the distinctiveness of the firm and distinguish it from its rivals. To achieve this, we first identified the factors that set the firm apart and then decided on the most effective way to present the services.

Shaping the World

We developed other key metaphors consistent with the brand message and inspired by our research into the company's investment strategy, including emphasizing the premier software offerings.

Showcasing the Echo Street Team

Being a 100% employee-owned firm, it was vital for the new website to highlight the team members as well as provide a glimpse into the office itself. This presents users with a strong initial impression of the level of service they could expect from a partnership with Echo Street

Development

The frontend development required for the 3D design was a crucial factor for implementing the UI/UX. We also applied many nonstandard solutions, including working with shaders.

Fluid everywhere

On the front page, we used transition sequences to fluidly tell the brand story. Careful attention was given to the mobile experience throughout the project so the experience is consistent on every device.